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Writing Samples

Services: Copywriting
Jim DiFrangia, founder of Spyglass Direct, has 15+ years experience in copywriting for both Internet/Website and traditional marketing communications assignments. After understanding your business and objectives, Jim crafts copy so compelling that your audience is sure to take notice.

The following is a partial list of Spyglass copywriting services:

Website/Internet writing

  • Original Web Content--Research, conceptualize and write original Web content; assumes an average of 350 words per page with source material provided by client.
  • Existing Web Content--Review and rewrite existing Web content and add new content if necessary; assumes an average of 350 words per page with source material provided by client.
  • Email message--Subject line plus body copy; assumes 200-250 words with links to Website landing pages.
  • E-Newsletter--Assumes three-four 100 word articles with links to Website landing pages; some subject material provided by client.
  • Banner ad--Assumes headline with 10-25 words.
  • Online product catalog--Research product descriptions and buyer benefits; assumes 25-50 words for short description and 100-150 words for long description.

Traditional copywriting

  • Brochure--Assumes two-sided, six-panel brochure measuring 8 1/2" x 11" unfolded with 500-600 words and some source material provided by client.
  • Sales sheet--Assumes two-sided sheet 8 1/2" x 11" with 150-200 words and source material provided by client.
  • Sales letter--Assumes 1-2 page letter (front and back) with approximately 350-400 words per page.
  • Direct mail package: Structure package theme with marketing/sales team; assumes copy written for outer envelope (teaser), 1-2 page letter, four-panel brochure and double-sided business reply card (BRC).
  • Case study--Research background on customer and set-up phone interview; assumes 600-900 word case study with some source material provided by client and customer contact information. Does not include distributing to media.
  • Print ad--Assumes half-page ad with headline, subheads and 40-80 word body copy.
  • Postcard --Assumes oversize 8 1/2" x 6" postcard with 40-80 words (front and back).
  • Advertising supplement--Assumes two or four pages with approximately 300 words per page with photo captions; usually inserted into a publication (sometimes called an advertorial) then re-printed for distribution.
  • Newsletter--Assumes three-four, 200-400 word articles with photo captions; some subject material provided by client. Does not include distribution.
  • Press release--Assumes 500-word press release in standard format; most subject material provided by client. Does not include distribution.
  • Feature article--Assumes 750-1,200 word article with headline, subheads and photo captions; some subject material provided by client. Does not include distribution.
  • Instructional/sales video in CD-ROM or DVD format--Assumes writing 100-150 words for each minute of video.
  • White paper--Gather information from subject matter expert; assumes 300 words per page with captions for illustrations and charts.
  • Presentations--Assumes 40-80 words for each PowerPoint slide.

Please visit the Contact Us page to request writing samples or if you have any questions about these copywriting services.

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